Project Overview

People’s Garage is a DAO (Decentralized Autonomous Network) which exists much like a supercharged exoskeleton for tool libraries. Tool Libraries, if you’re unfamiliar with the concept, is a library for power tools and other shop items. The concept behind them is strong, by creating a community resource we can reduce consumer waste as well as build strong community relationships along with providing workshop space, knowledge, and ultimately results in many cool new projects.

However, tool libraries, while rich in some resources, lack core technological infrastructure to allow for flat hierarchical structures in the day-to-day business and overall admin. The People’s Library is a tool for the tool library organizations which allows them to implement a DAO, collect funding and maintain a transparent governance.

We worked with the founder and owner Ivan P. to create the core brand guidelines, voice and brand direction and implement the design across a range of brand touchpoints including: editorial photography, marketing material and more.